by: Vipin Agnihotri
In few ways RSS is pretty much identical to HTML, the language normally put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional exposure and interest.
Below mentioned measures can go a long way in optimizing an RSS feed for search engines:
1.) First and foremost, the title should consist of pivotal search terms.
In simple terms, the title should be up to the mark and not misleading, while still pinpointing keywords. In an ideal scenario, the title should generate curiosity among the readers to read on, not mislead them.
2.) Secondly, it is of utmost significance that you display RSS feeds properly.
Theoretically speaking, majority of webmasters display their feeds as content on their website. Remember to use PHP, ASP or HTML when displaying a feed, as this can lead search engines to spider the contents of the feed displayed. On the other hand, if you are using a template to display feeds, it is advisable to use header tags to emphasize the appearance of the Channel Title and Item Titles. It is worth pointing that few search engines weight header tags with more significance.
3.) Get accustomed with the concept of internal & external Links.
According to experts, within a feed you should always opt for the full path of any links, keeping in perspective that other sites may syndicate the contents of the RSS feed. Furthermore, links that are not local to the site should be open in a new browser. This process though not specific to search engines but it will play a prominent role in keeping visitors on your site.
4.) Link text should pinpoints keywords.
There is no denying the fact that the text used for incoming links will give a boost to the site in terms of helping it in contextually defining the keywords that the site appears for in the search engines. Keeping that into account, it is quite mandatory to use keywords in any link text that roll back to your website.
5.) Concept of My.Yahoo and My.MSN.
This is very straightforward to implement but often overlooked by publishers and webmasters. In theory, the quickest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. You just need to register an account on the respective search engines. Then comes the next step of customizing the home page to include your RSS feed. This is normally been implemented by inserting content and listing the URL to the RSS feed. Normally, within 1-2 days the feed's contents will be spidered and indexed by Yahoo and MSN.
6.) What is theme feeds?
It is quite pivotal that feeds should be themed. This is pretty significant as it will help with themed links back to a publisher's website from anyone syndicating the feed's content.
7.) How to increase link popularity?
You can enhance link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. It is worth pointing that these directories offer submissions of specific kinds of RSS feeds. That’s why, be clear in your mind to follow the guidelines of each site and choose categories wisely.
8.) What is RSS feed descriptions?
RSS feed descriptions can be termed as the general summaries or introductions to other content. Nine out of ten times, feed creators will offer additional input on an HTML site, creating curiosity among the visitors to click through for the full detail if it is a topic that is of interest to them. But for that to happen, it is pivotal that you provide number of teaser copy that the visitor can easily discern if the contents are something that is pivotal to them.
9.) Getting the feel of subscribing to feeds.
Though seem straightforward at first glance, but fact remained that a surprisingly huge chunk of publishers do not subscribe to their own feed. In an ideal scenario, this is an ideal way to get the feel of your clients and innovating with formatting and integrating HTML into feeds.
10.) Increasing your corporate identity with image ads.
It is advisable to insert your corporate logo to your RSS feed. In addition, create a brand and give the overview of that brand by including the image in the RSS feed. In simple terms, the image will increase your corporate identity as well as dress up the look of your feed by inserting your corporate logo.
11.) Alphabetical rank is essential.
Few feed readers list feeds alphabetically in the reader. Because of this reason feed channels that begin with A will normally appear in the top of the feed list in majority of feed readers. In case if you are interested in appearing in the top of list of feeds that a reader has registered to, keep this point in mind.
12.) Concept of meaningful links
It is quite mandatory that each item in your feed should consist of a unique URL attached with it. This will give direction to users to attached inputs. You can find using target URLs with the "#" symbol in the link to get accustomed with the fact that this content is very useful.
There is no denying that majority of marketers have a love-hate relationship with search engines. Search engines can make the most confident Webmaster looks insipid. But following above-mentioned steps can give you a much-needed cushion in optimizing feeds for search engines.
Search engine optimization
If you are dealing in website marketing, role of search engines is quite pivotal in your success. Theoretically speaking, they are the most crucial way to bring traffic to your website. But for that to happen, it is quite mandatory that you understand the working of search engines and their requirements.
In simple terms, there are two types of search engines: active and passive. An active engine makes full use of crawl technology that constantly searches out websites, inserts them to its database and most importantly come up with listings automatically with what it finds. On the other hand passive engines need registration of your website directly with them. In addition, they rely on editors to insert your site to their directory. As search engines have started making its presence felt, few have adopted a combination of passive and active techniques.
Definition
Search engine optimization can be defined as the utilization of techniques that will result in your website being identified and included in the database of search engines. There are tried and tested methods to search engine marketing containing website design and content adaptation, and keyword strategy. Fact remained that the main objective of these methods is to bring traffic to your site. Furthermore, the secondary objective is for that traffic to be targeted to your product/ services. In the World Wide Web marketing game, exposure is of paramount importance. Remember that marketing efficiency needs effective exposure to the right prospects.
All in all, search engine optimization is all about taking your site to the pinnacle of success in search engine rankings. In present day scenario, everyone wants and has an online site about any goods or service they are offering. As a matter of fact, if you want to sell something to the general public, it is essential that you must have a website. In this fast paced world, time is of essence to everyone. More often than not, people do not have the time to go to stores to check out and purchase any goods/ services that they required. For these people, the Internet has become the market place to buy anything. It is worth pointing that fast and simple accessibility is what people prefer when buying in the Internet. That’s why, Internet can turn out to be the best source for you to sell your goods and services.
Search engine optimization: Pivotal for online success
Though, you have a site that contains all relevant information about your business, but fact of the matter is how many people know about your site. And this is where search engine optimization comes in. Search engine optimization employ certain techniques that can be pretty helpful in popularizing your website. Remember that you have to tell everyone regarding your site as well as its features. Search engines have a crucial role to play in your quest for success in your online business.
There are plenty of things that can be implemented for search engine optimization of your site. First and foremost, link building is the most popular and the most effective way for popularizing your site very fast. But for that to happen, it is crucial to search in the Internet and identify those sites that deal with identical product to yours. In other word, this clearly emphasizes that your link will be placed on those sites, and people who visit that site can actually come to your site by following that link. Always remember that one way inbound links are more advantageous for your site.
Secondly, blogging is also an effective route for you to become visible in the Internet. However, the key to blogging is to write top-notch blogs about different properties of the product/ services that you are offering. In case if your blogs are written in very concise and simple manner, your site is bound to attain popularity. As a matter of fact, people will even start discussing about your site in various forums. You can imagine how much you can gain from this exercise. Therefore, just go ahead and start blogging and enhance the popularity of you and your site.
No one can deny the fact that search engines are the kings in the web. That’s why, if you want your site to be a success story, you have to do something to increase your reputation among various search engines. For this to happen you will certainly require high rankings in search engines. Remember that search engines give rankings to websites after judging them on various parameters set by them. Search engine spiders also termed as bots crawl my many identifies if they are meeting all search engine eligibility criteria or not. On the basis of this process, websites are given rankings by search engines. And furthermore it is this ranking that gives you an overview of how your site is doing in the web.
Apart from that, there are plenty of other factors for you to gain popularity in search engines. A recent study has clearly pinpointed that most of the people using the web take the cue from search engines to gather information about any thing in the web. That’s why, if you are in top of the ranking you will be listed at the top of search findings when someone search for information regarding your product and service. This in turn leads to popularity of your site and more selling of your products and services. Before you opt for any search engine optimization method for your site, it is of utmost significance that you know what you are exactly doing. It is advisable to collect as much information as you can about any process that you are interested in for the purpose of search engine optimization of your website. Fact remained that this is your site and you must know everything that has something to do with your site. After all the success of your business depends on this.
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